← Blog

The dot and the asterisk

The .all logo — a dot at the center of an asterisk, beside the wordmark ".all"

Our mark is not decoration. It is two symbols from computing, fused into one.

The dot

Every serious project on a filesystem has a dot-directory.

.git/ holds your history. .env holds your secrets. .all/ — what we’re building — holds cache, versions, and semantics for every file an agent touches.

The dot means hidden infrastructure. Not a product you open. A layer underneath the work. Humans rarely look inside; the system depends on it anyway.

That is the first half of our name, and the first half of the logo: . — the prefix for things that become invisible once you need them.

The asterisk

In every shell, in every glob, in every pattern match, * means all.

*.xlsx          # every spreadsheet
ls *            # everything here
grep "revenue" * # search the whole tree

The asterisk is the wildcard. It does not pick one file — it stands for the set. It is the most compact way computers have to say everything that matches.

That is the second half of what we mean by .all: not one format, not one app, not one agent session. All file types. All reads cached. All edits versioned.

Fused together

Look at the symbol: a dot at the center of an asterisk.

The dot is the core — .all/, the directory, the primitive. The arms radiating outward are the wildcard — the reach into every extension, every format, every project folder where an agent might land.

We did not bolt a tech cliché onto a wordmark. We took the two characters that already encode our thesis and made them one glyph.

The wildcard company

People expect another chat wrapper. Another Copilot skin. Another parser that handles .xlsx and stops.

We are not that.

.all is the translation layer between human files and LLMs — cache on read, version on edit, originals untouched. Office is where we prove the pipeline. The ambition is universal: media, CAD, medical imaging, scientific data, and whatever agents touch next.

The wildcard fits because we are betting on a category that does not have a neat label yet. Infrastructure for agent-native filesystems. The thing that should have existed next to .git/ from the start.

No one is expecting us to start there. The logo says that on purpose.

What you will see

On the site, in the terminal mockups, in the .all/ beside your files — you will see the word with its leading dot in gold. The symbol is the shorthand: dot plus asterisk, directory plus wildcard, hidden plus universal.

That is .all.

If this is the layer you have been missing, join early access.